Make Up

We cannot call it yet: only one supermarket reports a price per item on this shelf, and one price is not a comparison. The list above still shows every option we track, cheapest first.

Because a big pack and a small one are not the same purchase. Dividing each price by its pack size puts every option on one scale, so the cheapest ticket and the best value stop being the same question. Only offers priced per item are ranked together; the rest are listed separately rather than mixed in.

Most supermarket items are own-brand, so the honest comparison is the shelf: every option in a category, ranked by what it costs per unit, each row naming its shop. Branded items sold in more than one supermarket still get a single page comparing them directly.