Cheapest per litre
Toothpaste
Cheapest toothpaste today: Aldi at €7.92/l, 34% under Lidl
Best value pick: Toothpaste(0.13l) at €0.99
- 246
- items tracked
- 5
- retailers on shelf
- 22 hr ago
- last checked
Ranked by price per litre, so a big pack and a small one can be compared like for like.
Each shop's best value
The keenest price per litre at each supermarket, and what it comes on.
Aldi
Cheapest per litreToothpaste€0.990.13l
€7.92/lLidl
Complete€1.490.125l
€11.92/lTesco
Pro Formula Complete Care 100Ml€1.250.1l
€12.50/lDunnes
Oral-B Whitening Toothpaste 75ml€1.250.075l
€16.67/lSuperValu
Colgate Toothpaste Triple Action (75 ml)€1.750.075l
€23.33/l
Every option, best value first
All 240 comparable listings, divided by pack size so a big pack cannot hide behind a small ticket.
- 1ToothpasteAldi0.13l€0.99€7.92/l
- 2CompleteLidl0.125l€1.49€11.92/l
- 3
Extra FreshLidl0.125l€1.49€11.92/l - 4
Silky WhiteLidl0.125l€1.49€11.92/l - 5Pro Formula Complete Care 100MlTesco0.1l€1.25€12.50/l
- 6
€1.25€12.50/l - 7
€1.25€12.50/l - 8
€1.50€15/l - 9Oral-B Whitening Toothpaste 75mlDunnes0.075l€1.25€16.67/l
- 10
€1.49€19.87/l - 11
€1.75€23.33/l - 12
Colgate Triple Action Toothpaste 75mlTesco0.075l€1.75€23.33/l - 13
Colgate Triple Action Toothpaste 75mlDunnes0.075l€1.75€23.33/l - 14
Triple Action ToothpasteAldi0.08l€1.75€23.33/l - 15Colgate Toothpaste Triple Action (75 ml)SuperValu0.075l€1.75€23.33/l
Show all 240 optionsShow fewer
- 16
€1.75€23.33/l - 17
€2€26.67/l - 18
Aquafresh Total Protection Fresh & Minty Toothpaste (75 ml)SuperValu0.075l€2€26.67/l - 19
Aquafresh Fresh and Minty Toothpaste, 75 mlDunnes0.075l€2€26.67/l - 20
€2.25€30/l - 21
Colgate Cavity Protection Toothpaste (75 ml)SuperValu0.075l€2.49€33.20/l - 22
€2.50€33.33/l - 23
€2.75€36.67/l - 24
ToothpasteAldi0.08l€3.19€42.53/l - 25
€4.50€45/l - 26
€4.50€45/l - 27
€4.50€45/l - 28
€4.50€45/l - 29
€4.50€45/l - 30
€4.50€45/l - 31
Sensodyne Extra Fresh Daily Care Toothpaste (100 ml)SuperValu0.1l€4.59€45.90/l - 32
€4.59€45.90/l - 33
Euthymol Original Toothpaste 75mlDunnes0.075l€3.50€46.67/l - 34
Sensodyne Gentle Whitening Toothpaste (100 ml)SuperValu0.1l€4.80€48/l - 35
€6€48/l - 36
Colgate Cool Stripe Toothpaste Pump (100 ml)SuperValu0.1l€5€50/l - 37
€5€50/l - 38
€5€50/l - 39
Colgate Cavity Protection Toothpaste Pump (100 ml)SuperValu0.1l€5€50/l - 40
Colgate Cool Stripe Toothpaste 100mlDunnes0.1l€5€50/l - 41
€6.30€50.40/l - 42
Oral-B Extra White Toothpaste 125mlDunnes0.125l€6.50€52/l - 43
Colgate Advanced White Toothpaste Pump (100 ml)SuperValu0.1l€5.29€52.90/l - 44
€4€53.33/l - 45
€4€53.33/l - 46
€4€53.33/l - 47
€4€53.33/l - 48
€4€53.33/l - 49
€4€53.33/l - 50
€4€53.33/l - 51
Oral-B Complete Extra Fresh Toothpaste 75MlTesco0.075l€4.10€54.67/l - 52
Oral-B Complete Extra White Toothpaste 75MlTesco0.075l€4.10€54.67/l - 53
€4.10€54.67/l - 54
Oral-B Protection & Clean Toothpaste 75mlDunnes0.075l€4.20€56/l - 55
Oral-B Ultimate Fresh Toothpaste 75mlDunnes0.075l€4.20€56/l - 56
Oral-B Extra White Toothpaste 75mlDunnes0.075l€4.20€56/l - 57
Oral-B Complete Plus Extra White Toothpaste (75 ml)SuperValu0.075l€4.25€56.67/l - 58
Oral-B Complete Plus Ultimate Fresh Toothpaste (75 ml)SuperValu0.075l€4.25€56.67/l - 59
Aquafresh Complete Care Whitening Toothpaste (75 ml)SuperValu0.075l€4.30€57.33/l - 60
Aquafresh Complete Care Original Toothpaste (75 ml)SuperValu0.075l€4.30€57.33/l - 61
COLGATE Advanced White ToothpasteLidl0.075l€4.49€59.87/l - 62
€4.49€59.87/l - 63
€6€60/l - 64
€6€60/l - 65
€6€60/l - 66
€7.70€61.60/l - 67
Colgate Total Original Toothpaste Pump (100 ml)SuperValu0.1l€6.30€63/l - 68
Colgate Total Whitening Toothpaste Pump (100 ml)SuperValu0.1l€6.30€63/l - 69
€7.90€63.20/l - 70
€7.90€63.20/l - 71
€8€64/l - 72
€8€64/l - 73
€8€64/l - 74
Colgate Toothpaste Max Fresh Blue (125 ml)SuperValu0.125l€8€64/l - 75
€8€64/l - 76
€8€64/l - 77
Colgate Toothpaste Max Whitening (125 ml)SuperValu0.125l€8€64/l - 78
€8€64/l - 79
€8€64/l - 80
€8€64/l - 81
€5€66.67/l - 82
€5€66.67/l - 83
€5€66.67/l - 84
€5€66.67/l - 85
€5€66.67/l - 86
€9€72/l - 87
€9€72/l - 88
Colgate Total Whitening Toothpaste (125 ml)SuperValu0.125l€9€72/l - 89
€9€72/l - 90
€9€72/l - 91
€9€72/l - 92
Sensodyne Daily Care Deep Clean Gel Toothpaste (75 ml)SuperValu0.075l€5.42€72.27/l - 93
Colgate Total Active Fresh Toothpaste (125 ml)SuperValu0.125l€9.30€74.40/l - 94
Colgate Advanced White Toothpaste (75 ml)SuperValu0.075l€5.75€76.67/l - 95
Colgate Deep Clean Whitening Toothpaste (75 ml)SuperValu0.075l€5.75€76.67/l - 96
Oral-B Pro Expert Whitening Toothpaste 75MlTesco0.075l€5.80€77.33/l - 97
€5.80€77.33/l - 98
€6€80/l - 99
€6€80/l - 100
Colgate Toothpaste Max White Shine 75MlTesco0.075l€6€80/l - 101
€6€80/l - 102
Colgate Max White White Crystals Toothpaste (75 ml)SuperValu0.075l€6€80/l - 103
Colgate Max Fresh Cooling Crystals Toothpaste (75 ml)SuperValu0.075l€6€80/l - 104
€6€80/l - 105
€6€80/l - 106
Colgate Advanced Whitening Toothpaste 75mlTesco0.075l€6€80/l - 107
€6€80/l - 108
€6€80/l - 109
Colgate Deep Clean Whitening Toothpaste 75MlTesco0.075l€6€80/l - 110
€8€80/l - 111
€8€80/l - 112
€8€80/l - 113
Oral-B Pro-Expert Healthy Whitening Toothpaste (75 ml)SuperValu0.075l€6.09€81.20/l - 114
Oral-b Pro Expert Professional Protection Toothpaste (75 ml)SuperValu0.075l€6.09€81.20/l - 115
€1.66€83/l - 116
Oral-B 3D White Arctic Fresh Toothpaste (75 ml)SuperValu0.075l€6.45€86/l - 117
Oral-B 3D White Arctic Fresh Toothpaste 75mlDunnes0.075l€6.50€86.67/l - 118
€6.50€86.67/l - 119
€6.50€86.67/l - 120
Oral-B Vitalizing Fresh Toothpaste 75mlDunnes0.075l€6.50€86.67/l - 121
Oral-B 3D White Vitalizing Mint Whitening Toothpaste (75 ml)SuperValu0.075l€6.59€87.87/l - 122
€1.85€90/l - 123
Oral-B Advanced Enamel Strengthening Toothpaste (75 ml)SuperValu0.075l€6.75€90/l - 124
Oral-B Advanced Plaque Control Toothpaste (75 ml)SuperValu0.075l€6.75€90/l - 125
Oral-B Advanced Sensitivity Protection Toothpaste (75 ml)SuperValu0.075l€6.75€90/l - 126
€6.80€90.67/l - 127
€6.80€90.67/l - 128
€11.50€92/l - 129
€11.50€92/l - 130
€7€93.33/l - 131
€7€93.33/l - 132
€7€93.33/l - 133
€7€93.33/l - 134
€7€93.33/l - 135
Sensodyne Rapid Relief Whitening Toothpaste (75 ml)SuperValu0.075l€7€93.33/l - 136
Colgate Total Original Toothpaste (75 ml)SuperValu0.075l€7€93.33/l - 137
€7€93.33/l - 138
€7€93.33/l - 139
€7€93.33/l - 140
€7€93.33/l - 141
€7€93.33/l - 142
€7€93.33/l - 143
€7€93.33/l - 144
€7€93.33/l - 145
€7.30€97.33/l - 146
€7.30€97.33/l - 147
€7.30€97.33/l - 148
Corsodyl Complete Protection Whitening Toothpaste (75 ml)SuperValu0.075l€7.30€97.33/l - 149
Sensodyne Rapid Relief Toothpaste (75 ml)SuperValu0.075l€7.30€97.33/l - 150
Corsodyl Active Gum Repair Whitening Toothpaste (75 ml)SuperValu0.075l€7.40€98.67/l - 151
Corsodyl Active Gum Repair Fresh Mint (75 ml)SuperValu0.075l€7.40€98.67/l - 152
€2€100/l - 153
€2€100/l - 154
€7.50€100/l - 155
€7.50€100/l - 156
€7.50€100/l - 157
€7.50€100/l - 158
€7.50€100/l - 159
€7.50€100/l - 160
€7.50€100/l - 161
€7.50€100/l - 162
Sensodyne Advance White Deep Clean Toothpaste (75 ml)SuperValu0.075l€7.50€100/l - 163
Sensodyne Advance White Enamel Defence Toothpaste (75 ml)SuperValu0.075l€7.50€100/l - 164
€7.50€100/l - 165
€7.50€100/l - 166
€7.50€100/l - 167
€7.50€100/l - 168
€7.50€100/l - 169
€7.50€100/l - 170
€7.50€100/l - 171
€7.50€100/l - 172
€7.50€100/l - 173
€7.50€100/l - 174
€7.50€100/l - 175
€7.50€100/l - 176
€7.50€100/l - 177
€7.50€100/l - 178
€10€100/l - 179
Sensodyne Sensitivity & Gum Whitening Toothpaste (75 ml)SuperValu0.075l€7.55€100.67/l - 180
€7.70€102.67/l - 181
€7.70€102.67/l - 182
Sensodyne Sensitivity & Gum Toothpaste (75 ml)SuperValu0.075l€7.80€104/l - 183
Sensodyne Sensitivity & Gum & Enamel Toothpaste (75 ml)SuperValu0.075l€7.80€104/l - 184
Oral-B 3D White Advanced Luxe Sweet Mint Toothpaste (75 ml)SuperValu0.075l€7.85€104.67/l - 185
€8€106.67/l - 186
Oral-B Glamorous White Toothpaste 75mlDunnes0.075l€8€106.67/l - 187
€8€106.67/l - 188
Oral-B Perfection Toothpaste 75mlDunnes0.075l€8€106.67/l - 189
€8€106.67/l - 190
€8€106.67/l - 191
Sensodyne Repair & Protect Whitening Toothpaste (75 ml)SuperValu0.075l€8€106.67/l - 192
Sensodyne Deep Repair Repair & Protect Toothpaste (75 ml)SuperValu0.075l€8€106.67/l - 193
€8€106.67/l - 194
Colgate Max White Charcoal Toothpaste (75 ml)SuperValu0.075l€8€106.67/l - 195
Colgate Toothpaste Total Advantage Deep Clean (75 ml)SuperValu0.075l€8€106.67/l - 196
€8€106.67/l - 197
€8€106.67/l - 198
€8€106.67/l - 199
€8€106.67/l - 200
€8€106.67/l - 201
€8€106.67/l - 202
€8€106.67/l - 203
€8€106.67/l - 204
€8€106.67/l - 205
€8€106.67/l - 206
€8€106.67/l - 207
€8€106.67/l - 208
€8€106.67/l - 209
€8€106.67/l - 210
€8€106.67/l - 211
€8€106.67/l - 212
€8€106.67/l - 213
€8€106.67/l - 214
Colgate Toothpaste Max White One Luminous (75 ml)SuperValu0.075l€8.20€109.33/l - 215
€8.30€110.67/l - 216
€8.30€110.67/l - 217
€2.40€120/l - 218
€9€120/l - 219
€9€120/l - 220
Colgate Max WHT Optic WHTNG T/PASTE 75mlTesco0.075l€9€120/l - 221
Colgate Max White Purple Revel Toothpaste (75 ml)SuperValu0.075l€9€120/l - 222
Colgate Max White Toothpaste (75 ml)SuperValu0.075l€9.35€124.67/l - 223
€2€130/l - 224
€10€133.33/l - 225
€10€133.33/l - 226
€10.20€136/l - 227
€15€150/l - 228
€11.89€158.53/l - 229
€11.90€158.67/l - 230
€11.90€158.67/l - 231
€12€160/l - 232
Oral-B Express Whitening Toothpaste 75mlDunnes0.075l€12.30€164/l - 233
Sensodyne Clinical Repair Deep Clean Toothpaste (75 ml)SuperValu0.075l€14€186.67/l - 234
€14€186.67/l - 235
€14€186.67/l - 236
€14€186.67/l - 237
€14€186.67/l - 238
€14€186.67/l - 239
Sensodyne Clinical White Strengthening Toothpaste (75 ml)SuperValu0.075l€14€186.67/l - 240
€14€186.67/l
Also on this shelf
These come in a size we cannot express per litre, or carry a pack size we do not trust, so they are ranked by ticket price instead of being mixed into the value list.
- 1
€3.79 - 2
€20 - 3
€23.50 - 4
€23.50 - 5
€24.50 - 6
€30
Common questions
Which supermarket is cheapest for toothpaste?
Aldi, at €7.92/l for Toothpaste. That is the cheapest toothpaste per litre of everything the five supermarkets list today; the last price check ran 22 hr ago.
Why compare per litre?
Because a big pack and a small one are not the same purchase. Dividing each price by its pack size puts every option on one scale, so the cheapest ticket and the best value stop being the same question. Only offers priced per litre are ranked together; the rest are listed separately rather than mixed in.
Most of these are own-brand. How is that a comparison?
Most supermarket items are own-brand, so the honest comparison is the shelf: every option in a category, ranked by what it costs per unit, each row naming its shop. Branded items sold in more than one supermarket still get a single page comparing them directly.