Cheapest per litre
Toothpaste
Cheapest toothpaste today: Aldi at €7.92/l, 34% under Lidl
Best value pick: Toothpaste(0.125l) at €0.99
- 246
- items tracked
- 5
- retailers on shelf
- 2 days ago
- last checked
Ranked by price per litre, so a big pack and a small one can be compared like for like.
Each shop's best value
The keenest price per litre at each supermarket, and what it comes on.
Aldi
Cheapest per litreToothpaste€0.990.125l
€7.92/lLidl
Extra Fresh€1.490.125l
€11.92/lTesco
Pro Formula Complete Care 100Ml€1.250.1l
€12.50/lDunnes
Oral-B Whitening Toothpaste 75ml€1.250.075l
€16.67/lSuperValu
Colgate Toothpaste Triple Action (75 ml)€1.750.075l
€23.33/l
Every option, best value first
All 241 comparable listings, divided by pack size so a big pack cannot hide behind a small ticket.
- 1ToothpasteAldi0.125l€0.99€7.92/l
- 2Extra FreshLidl0.125l€1.49€11.92/l
- 3
Silky WhiteLidl0.125l€1.49€11.92/l - 4
CompleteLidl0.125l€1.49€11.92/l - 5Pro Formula Complete Care 100MlTesco0.1l€1.25€12.50/l
- 6
€1.25€12.50/l - 7
€1.25€12.50/l - 8
€1.50€15/l - 9Oral-B Whitening Toothpaste 75mlDunnes0.075l€1.25€16.67/l
- 10
€1.49€19.87/l - 11
Triple Action ToothpasteAldi0.075l€1.75€23.33/l - 12
Colgate Triple Action Toothpaste 75mlDunnes0.075l€1.75€23.33/l - 13
Colgate Triple Action Toothpaste 75mlTesco0.075l€1.75€23.33/l - 14Colgate Toothpaste Triple Action (75 ml)SuperValu0.075l€1.75€23.33/l
- 15
COLGATE Triple Extra WhiteLidl0.075l€1.75€23.33/l
Show all 241 optionsShow fewer
- 16
COLGATE Triple ActionLidl0.075l€1.75€23.33/l - 17
€2€26.67/l - 18
Aquafresh Total Protection Fresh & Minty Toothpaste (75 ml)SuperValu0.075l€2€26.67/l - 19
Aquafresh Fresh and Minty Toothpaste, 75 mlDunnes0.075l€2€26.67/l - 20
€2.25€30/l - 21
Colgate Cavity Protection Toothpaste (75 ml)SuperValu0.075l€2.49€33.20/l - 22
€2.50€33.33/l - 23
€2.75€36.67/l - 24
ToothpasteAldi0.075l€3.19€42.53/l - 25
€4.50€45/l - 26
€4.50€45/l - 27
€4.50€45/l - 28
€4.50€45/l - 29
€4.50€45/l - 30
€4.50€45/l - 31
Sensodyne Extra Fresh Daily Care Toothpaste (100 ml)SuperValu0.1l€4.50€45/l - 32
€4.50€45/l - 33
Euthymol Original Toothpaste 75mlDunnes0.075l€3.50€46.67/l - 34
Sensodyne Gentle Whitening Toothpaste (100 ml)SuperValu0.1l€4.80€48/l - 35
€6€48/l - 36
€5€50/l - 37
Colgate Cavity Protection Toothpaste Pump (100 ml)SuperValu0.1l€5€50/l - 38
Colgate Cool Stripe Toothpaste 100mlDunnes0.1l€5€50/l - 39
Colgate Cool Stripe Toothpaste Pump (100 ml)SuperValu0.1l€5€50/l - 40
€5€50/l - 41
€6.30€50.40/l - 42
Max White ToothpasteAldi0.075l€3.79€50.53/l - 43
Oral-B Extra White Toothpaste 125mlDunnes0.125l€6.50€52/l - 44
Colgate Advanced White Toothpaste Pump (100 ml)SuperValu0.1l€5.29€52.90/l - 45
€4€53.33/l - 46
€4€53.33/l - 47
€4€53.33/l - 48
€4€53.33/l - 49
€4€53.33/l - 50
€4€53.33/l - 51
€4€53.33/l - 52
Oral-B Complete Plus Ultimate Fresh Toothpaste (75 ml)SuperValu0.075l€4.10€54.67/l - 53
Oral-B Complete Extra Fresh Toothpaste 75MlTesco0.075l€4.10€54.67/l - 54
€4.10€54.67/l - 55
Oral-B Complete Extra White Toothpaste 75MlTesco0.075l€4.10€54.67/l - 56
Oral-B Complete Plus Extra White Toothpaste (75 ml)SuperValu0.075l€4.10€54.67/l - 57
Oral-B Ultimate Fresh Toothpaste 75mlDunnes0.075l€4.20€56/l - 58
Oral-B Extra White Toothpaste 75mlDunnes0.075l€4.20€56/l - 59
Oral-B Protection & Clean Toothpaste 75mlDunnes0.075l€4.20€56/l - 60
Aquafresh Complete Care Original Toothpaste (75 ml)SuperValu0.075l€4.30€57.33/l - 61
Aquafresh Complete Care Whitening Toothpaste (75 ml)SuperValu0.075l€4.30€57.33/l - 62
COLGATE Advanced White ToothpasteLidl0.075l€4.49€59.87/l - 63
COLGATE Total Original ToothpasteLidl0.075l€4.49€59.87/l - 64
€6€60/l - 65
€6€60/l - 66
€6€60/l - 67
Colgate Total Whitening Toothpaste Pump (100 ml)SuperValu0.1l€6€60/l - 68
€7.70€61.60/l - 69
Colgate Total Original Toothpaste Pump (100 ml)SuperValu0.1l€6.30€63/l - 70
€7.90€63.20/l - 71
€7.90€63.20/l - 72
€8€64/l - 73
€8€64/l - 74
€8€64/l - 75
Colgate Toothpaste Max Fresh Blue (125 ml)SuperValu0.125l€8€64/l - 76
€8€64/l - 77
€8€64/l - 78
€8€64/l - 79
€8€64/l - 80
Colgate Toothpaste Max Whitening (125 ml)SuperValu0.125l€8€64/l - 81
€8€64/l - 82
€5€66.67/l - 83
€5€66.67/l - 84
€5€66.67/l - 85
€5€66.67/l - 86
€5€66.67/l - 87
Oral-B Express Whitening Toothpaste 75mlDunnes0.075l€5.15€68.67/l - 88
€9€72/l - 89
€9€72/l - 90
Colgate Total Whitening Toothpaste (125 ml)SuperValu0.125l€9€72/l - 91
€9€72/l - 92
€9€72/l - 93
€9€72/l - 94
Sensodyne Daily Care Deep Clean Gel Toothpaste (75 ml)SuperValu0.075l€5.42€72.27/l - 95
Colgate Total Active Fresh Toothpaste (125 ml)SuperValu0.125l€9.30€74.40/l - 96
Colgate Advanced White Toothpaste (75 ml)SuperValu0.075l€5.75€76.67/l - 97
Colgate Deep Clean Whitening Toothpaste (75 ml)SuperValu0.075l€5.75€76.67/l - 98
Oral-B Pro Expert Whitening Toothpaste 75MlTesco0.075l€5.80€77.33/l - 99
Oral-b Pro Expert Professional Protection Toothpaste (75 ml)SuperValu0.075l€5.80€77.33/l - 100
Oral-B Pro-Expert Healthy Whitening Toothpaste (75 ml)SuperValu0.075l€5.80€77.33/l - 101
€5.80€77.33/l - 102
€6€80/l - 103
€6€80/l - 104
Colgate Max Fresh Cooling Crystals Toothpaste (75 ml)SuperValu0.075l€6€80/l - 105
€6€80/l - 106
Colgate Max White White Crystals Toothpaste (75 ml)SuperValu0.075l€6€80/l - 107
Colgate Toothpaste Max White Shine 75MlTesco0.075l€6€80/l - 108
Colgate Advanced Whitening Toothpaste 75mlTesco0.075l€6€80/l - 109
€6€80/l - 110
Colgate Deep Clean Whitening Toothpaste 75MlTesco0.075l€6€80/l - 111
€6€80/l - 112€6€80/l
- 113
€6€80/l - 114
€8€80/l - 115
€8€80/l - 116
€8€80/l - 117
€1.66€83/l - 118
Oral-B 3D White Arctic Fresh Toothpaste (75 ml)SuperValu0.075l€6.45€86/l - 119
Oral-B 3D White Vitalizing Mint Whitening Toothpaste (75 ml)SuperValu0.075l€6.50€86.67/l - 120
€6.50€86.67/l - 121
€6.50€86.67/l - 122
Oral-B 3D White Arctic Fresh Toothpaste 75mlDunnes0.075l€6.50€86.67/l - 123
Oral-B Vitalizing Fresh Toothpaste 75mlDunnes0.075l€6.50€86.67/l - 124
€1.85€90/l - 125
Oral-B Advanced Plaque Control Toothpaste (75 ml)SuperValu0.075l€6.75€90/l - 126
Oral-B Advanced Sensitivity Protection Toothpaste (75 ml)SuperValu0.075l€6.75€90/l - 127
Oral-B Advanced Enamel Strengthening Toothpaste (75 ml)SuperValu0.075l€6.75€90/l - 128
€6.80€90.67/l - 129
€6.80€90.67/l - 130
€11.50€92/l - 131
€11.50€92/l - 132
€7€93.33/l - 133
€7€93.33/l - 134
€7€93.33/l - 135
€7€93.33/l - 136
€7€93.33/l - 137
Colgate Total Original Toothpaste (75 ml)SuperValu0.075l€7€93.33/l - 138
€7€93.33/l - 139
Sensodyne Rapid Relief Whitening Toothpaste (75 ml)SuperValu0.075l€7€93.33/l - 140
€7€93.33/l - 141
€7€93.33/l - 142
€7€93.33/l - 143
€7€93.33/l - 144
€7€93.33/l - 145
€7€93.33/l - 146
€7€93.33/l - 147
€7€93.33/l - 148
Sensodyne Rapid Relief Toothpaste (75 ml)SuperValu0.075l€7.30€97.33/l - 149
€7.30€97.33/l - 150
€7.30€97.33/l - 151
Corsodyl Complete Protection Whitening Toothpaste (75 ml)SuperValu0.075l€7.30€97.33/l - 152
Corsodyl Active Gum Repair Whitening Toothpaste (75 ml)SuperValu0.075l€7.40€98.67/l - 153
Corsodyl Active Gum Repair Fresh Mint (75 ml)SuperValu0.075l€7.40€98.67/l - 154
€2€100/l - 155
€2€100/l - 156
€7.50€100/l - 157
€7.50€100/l - 158
€7.50€100/l - 159
€7.50€100/l - 160
€7.50€100/l - 161
€7.50€100/l - 162
Sensodyne Advance White Enamel Defence Toothpaste (75 ml)SuperValu0.075l€7.50€100/l - 163
€7.50€100/l - 164
Sensodyne Sensitivity & Gum Whitening Toothpaste (75 ml)SuperValu0.075l€7.50€100/l - 165
Sensodyne Sensitivity & Gum Toothpaste (75 ml)SuperValu0.075l€7.50€100/l - 166
Sensodyne Advance White Deep Clean Toothpaste (75 ml)SuperValu0.075l€7.50€100/l - 167
€7.50€100/l - 168
€7.50€100/l - 169
€7.50€100/l - 170
€7.50€100/l - 171
€7.50€100/l - 172
€7.50€100/l - 173
€7.50€100/l - 174
€7.50€100/l - 175
€7.50€100/l - 176
€7.50€100/l - 177
€7.50€100/l - 178
€7.50€100/l - 179
€7.50€100/l - 180
€7.50€100/l - 181
€7.50€100/l - 182
€10€100/l - 183
€7.70€102.67/l - 184
Oral-B 3D White Advanced Luxe Sweet Mint Toothpaste (75 ml)SuperValu0.075l€7.70€102.67/l - 185
€7.70€102.67/l - 186
Sensodyne Sensitivity & Gum & Enamel Toothpaste (75 ml)SuperValu0.075l€7.80€104/l - 187
€8€106.67/l - 188
Oral-B Glamorous White Toothpaste 75mlDunnes0.075l€8€106.67/l - 189
€8€106.67/l - 190
€8€106.67/l - 191
Colgate Max White Charcoal Toothpaste (75 ml)SuperValu0.075l€8€106.67/l - 192
€8€106.67/l - 193
Colgate Toothpaste Total Advantage Deep Clean (75 ml)SuperValu0.075l€8€106.67/l - 194
€8€106.67/l - 195
€8€106.67/l - 196
Sensodyne Deep Repair Repair & Protect Toothpaste (75 ml)SuperValu0.075l€8€106.67/l - 197
Sensodyne Repair & Protect Whitening Toothpaste (75 ml)SuperValu0.075l€8€106.67/l - 198
€8€106.67/l - 199
€8€106.67/l - 200€8€106.67/l
- 201
Oral-B Perfection Toothpaste 75mlDunnes0.075l€8€106.67/l - 202€8€106.67/l
- 203
€8€106.67/l - 204
€8€106.67/l - 205
€8€106.67/l - 206
€8€106.67/l - 207
€8€106.67/l - 208
€8€106.67/l - 209
€8€106.67/l - 210
€8€106.67/l - 211
€8€106.67/l - 212
€8€106.67/l - 213
€8€106.67/l - 214
€8€106.67/l - 215
€8€106.67/l - 216
€8€106.67/l - 217
Colgate Toothpaste Max White One Luminous (75 ml)SuperValu0.075l€8.20€109.33/l - 218
€8.30€110.67/l - 219
€2.40€120/l - 220
€9€120/l - 221
Colgate Max White Purple Revel Toothpaste (75 ml)SuperValu0.075l€9€120/l - 222
€9€120/l - 223
Colgate Max WHT Optic WHTNG T/PASTE 75mlTesco0.075l€9€120/l - 224
Colgate Max White Toothpaste (75 ml)SuperValu0.075l€9.35€124.67/l - 225
€2€130/l - 226
€10€133.33/l - 227
€10€133.33/l - 228
€10.20€136/l - 229
€15€150/l - 230
€11.89€158.53/l - 231
€11.90€158.67/l - 232
€11.90€158.67/l - 233
€12€160/l - 234
Sensodyne Clinical Repair Deep Clean Toothpaste (75 ml)SuperValu0.075l€14€186.67/l - 235
€14€186.67/l - 236
€14€186.67/l - 237
€14€186.67/l - 238
€14€186.67/l - 239
Sensodyne Clinical White Strengthening Toothpaste (75 ml)SuperValu0.075l€14€186.67/l - 240
€14€186.67/l - 241
€14€186.67/l
Also on this shelf
These come in a size we cannot express per litre, or carry a pack size we do not trust, so they are ranked by ticket price instead of being mixed into the value list.
- 1
€20 - 2
€23.50 - 3
€23.50 - 4
€24.50 - 5
€30
Common questions
Which supermarket is cheapest for toothpaste?
Aldi, at €7.92/l for Toothpaste. That is the cheapest toothpaste per litre of everything the five supermarkets list today; the last price check ran 2 days ago.
Why compare per litre?
Because a big pack and a small one are not the same purchase. Dividing each price by its pack size puts every option on one scale, so the cheapest ticket and the best value stop being the same question. Only offers priced per litre are ranked together; the rest are listed separately rather than mixed in.
Most of these are own-brand. How is that a comparison?
Most supermarket items are own-brand, so the honest comparison is the shelf: every option in a category, ranked by what it costs per unit, each row naming its shop. Branded items sold in more than one supermarket still get a single page comparing them directly.